UNTUCKit teams with RetailNext to tackle tough times

UNTUCKit has reported results from its partnership with RetailNext, a data analytics solution for bricks and mortar retailers.

It says that it is leveraging real-time retail intelligence to reduce operating costs, empower associates and managers, and significantly boost customer conversions across its 86 locations.

Founded in 2011, UNTUCKit began as a direct to consumer brand with access to a wealth of actionable data from across its e-commerce operations.

After opening its first physical store in SoHo, New York, in 2015, it turned to RetailNext to provide new data sources, elevate the in-person customer experience, and drive data driven performance gains across its real world retail network.

UNTUCKit has been able to leverage RetailNext’s solution to drive an 18% YTD increase in shopper yield and a 6.9% increase in conversion rates over a four year period.

"RetailNext’s traffic data enables us to maximise the opportunities in front of us. When the customer shows up, are we converting? Are we upselling? And are we giving our customers an amazing experience? With RetailNext, we can measure performance in all those areas, and optimise every aspect of our retail operations," says Brent Paulsen, Managing Director and Head of Retail at UNTUCKit.

“During challenging times, we need every store to be the very best it can be, every moment of every day — and with RetailNext we have the technology to make that happen.”

UNTUCKit’s team uses RetailNext’s camera infrastructure, proprietary sensors, and patented machine learning algorithms to deliver real-time customer traffic data and actionable KPI insights.

By making cloud hosted video instantly accessible via browsers and mobile devices, RetailNext drives operational benefits across UNTUCKit’s ecosystem, from marketing to loss prevention. It has also been able to cut its IT infrastructure spending by around 40%.

Using RetailNext’s conversion rate data, UNTUCKit can also conduct more accurate store performance assessments, enabling managers to recognise and reward to -performing stores, and to share best practices across its network.

The company’s marketing teams can also fine-tune campaigns based on in-store data.

"As a digitally native retail pioneer, UNTUCKit understands the value of data — and during the current economic climate, they’ve leveraged cutting-edge retail intelligence to build resilience and emerge stronger than ever,” says Sergio Gutierrez, RetailNext Head of Revenue.

"For DTC brands looking to succeed in the world of physical retail, RetailNext’s revolutionary AI capabilities are the key to enduring success — and UNTUCKit is showing just how powerful that approach can be.”

Featured