UNTUCKit deploys YOOBIC digital workplace solution
Apparel brand, UNTUCKit, says that it has streamlined communications, operations and training for store staff, in partnership with YOOBIC.
Known for initially as a digital brand, UNTUCKit has grown its bricks and mortar retail footprint since opening its flagship store in SoHo, New York, in 2015.
With physical stores in both London and Manchester, it has developed a "click-to-brick" retail model, including the ability to see and touch UNTUCKit's full range of shirts and other apparel.
It recognised the need to digitally transform its business to meet the demands of customers who expect the same experiences whether purchasing online or in its physical retail stores.
And so the company partnered with YOOBIC, utilising its digital workplace solution as a single point of information for store staff, with a streamlined mobile app assisting them as they manage daily tasks, access virtual training, and give feedback and progress reports to their supervisors.
By unifying communications and task management in a single mobile app, UNTUCKit now puts all necessary tools and resources at store associates' fingertips as they move around the sales floor or stockroom.
Mobile engagement features keep UNTUCKit's team members connected with their supervisors and with updates direct from HQ, helping them to stay up to speed on new policies, protocols, and product categories, and to roll-out new in-store features quickly and consistently, such as merchandise displays or banners for new promotions.
The brand has created the UNTUCKit University within the YOOBIC app to provide employee training using bite-sized quizzes and videos, such as tips on helping customers to find their perfect fit.
The platform also gives regional managers full visibility into each store's performance, training completion rates, and policy compliance, without the need to visit each store in-person.
“By partnering with YOOBIC we’ve found a way to put everything a store associate needs into their hand in an app. Its digital workplace gives our associates the support and tools they need to dazzle our customers and deliver consistent excellence every single time someone walks into the store,” says Brent Paulsen, Managing Director, Head of Retail at UNTUCKit.
"We're thrilled to be working with an apparel pioneer that truly understands both online and offline retail, and the need to bring digital innovations into bricks and mortar workplaces," says Fabrice Haiat, CEO and Co-founder at YOOBIC.
"Brands like UNTUCKit know that supporting and managing frontline workers effectively is the key to driving growth in the post-pandemic era, and we are dedicated to giving them the tools they need to succeed."
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