Yoobic tech powers Desigual digital transformation push
Spanish fashion retailer, Desigual, says that it has increased employee engagement and streamlined operational efficiencies in partnership with Yoobic.
As part of a digital transformation project, it recognised the need to modernise and streamline communications and visual merchandising processes and compliance across its store network and, accordingly, deployed Yoobic’s mobile platform.
“We needed a solution that allowed us to centralise our task management and communications across our entire store estate, to ensure the customer experience and ‘look and feel’ of our stores was both consistent and streamlined,” comments Eduardo García de Frutos, Head of Business Operations at Desigual.
“Until then we had been using multiple, manual channels that were labour intensive. Crucially, these didn’t allow for two way communication between our frontline employees and head office, and meant we weren’t able to capture and analyse the data contained in these transactions.”
Following the initial deployment, the retailer began using Yoobic’s tech to streamline other key aspects of the business, from operations and maintenance to marketing, stock and finance – with each store now processing daily cash closures digitally through the platform.
“A lot of the information we are now able to track with Yoobic would have been impossible previously because of the internal resources it would have required to aggregate and track all of the information,” says García de Frutos.
Transport costs have also been significantly reduced through the use of virtual shop visits by management, to ensure compliance of VM and other key processes.
Currently the retailer has more than 500 staff using the platform, and to date more than 35,000 task-based missions have been completed and almost 400,000 store images shared internally, significantly improving overall visibility across its store estate.
“The platform has increased synergy across the business, not only in terms of operational management, but driving team and economic efficiencies,” says Garcia de Frutos.
“Once the team experienced how easy it is to use and began to see the benefits it was extremely motivating to them. “
“They enjoy having visibility across the network, seeing the innovations in other stores, how their own stores score and working on their action plans to improve on delivering customer experience.”
“From a management point of view, this engagement provided invaluable insight from our frontline which in turn helps us streamline processes to constantly improve the environment and experience we provide to our customers.”
He concludes: “The biggest benefit of implementing Yoobic is we find the teams are much, much more engaged. We have better visibility of what's going on at the point of sale, and communication is much more fluid.”
“We now have a constant feedback loop between the frontline workforce, our shop teams and the head office, and so we can adapt quickly as a result.”
