Rokt brings in Google veterans as it builds out product development team

Rokt, an e-commerce technology firm using machine learning to make transactions more relevant to shoppers, has appointed two Google veterans to its team.

Wilfred Yeung has joined the company's technical advisory board and Reuben Kan has become Distinguished Engineer.

Yeung previously spent 11 years at Google, where he led critical parts of Google AdWords (now called Google Ads), and Kan spent more than 15 years at the company, bringing products including Google Drive, Google Docs and Google Maps to market.

Yeung will advise on product strategy and development of Rokt's e-commerce and advertising solutions. Kan will help lead projects focused on system architecture, subsystem design, performance optimisation, and client facing APIs and SDKs.

"As we continue to focus on our global growth strategy, Wilfred and Reuben are contributing unparalleled knowledge and experience to our team," says Bill Barton, Chief Product and Engineering Officer at Rokt.

"They are both skilled tech experts with stellar records of success at Google that reflect their ability to not only build products, but also to be force multipliers for highly effective teams focused on solutions and growth. We're extremely pleased to welcome them both to the team as we drive the next phase of growth for Rokt.”

"Rokt's growth trajectory has been amazing and there's a tremendous opportunity to help retailers and brands across verticals scale their businesses," says Yeung.

"Merchants and service providers are looking to Rokt for digital advertising solutions that help them better connect with their customers. I'm thrilled to be part of the technical advisory board and to help develop new products that give Rokt's customers a competitive edge."