Rokt hooks Uber Technologies and AMC Theatres as customers

Rokt, an e-commerce technology firm using machine learning to make transactions more relevant to shoppers, has announced new partnerships with Uber Technologies and AMC Theatres.

The aim here is to unlock new revenue opportunities for the companies during the transaction moment on their websites and mobile apps.

Rokt's partnership with Uber will initially launch with Uber Eats in the US, Canada, Australia and Japan.

Since launching Rokt E-commerce in March, AMC reports significant incremental revenue across millions of transactions. It also recently launched a marketplace across its mobile app.

"Uber and AMC Theatres are two of the most recognised brands in the world and we're extremely pleased to partner with both of them as we accelerate our growth globally," says Elizabeth Buchanan, CCO at Rokt.

"Our global partnership with Uber will support the Uber Eats internal ad network and unlock additional profitability for the company.”

“Our partnership with AMC has already begun generating outstanding results for the company. We look forward to expanding our relationships with both of these companies in the future."

"The growth of our advertising business is a strategic priority for Uber and Rokt is the e-commerce technology partner that will help us achieve our ambitious goals," says Mark Grether, General Manager of Uber Ads.

"This partnership will accelerate our investment in new services designed to fuel the next chapter of advertising across Uber's in-app and real-world surfaces."

"As millions of moviegoers come to AMC each week to enjoy the unmatched entertainment of the big screen, it's important that we are offering a guest experience that's personally relevant across the entire moviegoing journey," says Mark Pearson, Chief Strategy Officer, AMC Theatres.

"Our partnership with Rokt enables us to better personally engage our consumers and drive higher value per transaction by optimiaing each online touchpoint without adding additional cost to the moviegoer."

E-commerceStaff WriterRokt, Uber Technologies, AMC Theatres, E-commerce, Machine learning, Uber Eats, Mobile retailComment