E-commerce technology firm Rokt has named Bill Barton as Chief Product and Engineering Officer.

In this newly created role, Barton will report directly to CEO Bruce Buchanan and will lead the company's R&D organisation.

He brings to the table more than 35 years of product and engineering experience at companies that include Amazon, Nokia and Microsoft.

Rokt’stars celebrate in style! Our Sydney office sailed around the Australian coast to celebrate a year of growth, teamwork, and conquering new frontiers! 🛥⚡️ pic.twitter.com/10WnmrpvLQ
— Rokt (@ROKT) January 19, 2022

"We are excited to welcome Bill Barton to lead our R&D efforts as we continue to scale our R&D team to deliver against our e-commerce vision," says Buchanan.

"We invest in projects that require a long-term commitment to solve - our time horizons are seven to ten years into the future, which requires a leader, like Bill, with a proven ability to solve complex R&D problems over a long period of time."

"Rokt has a stellar reputation as a provider of best-in-class e-commerce technologies that help online brands drive revenue and customer engagement," says Barton.

"I'm thrilled to join the company at such a crucial point on its growth trajectory and lead the next chapter for the R&D organisation."

Barton most recently served as Vice President, Alexa Proactive Experience, at Amazon, where he spent the last 10 years building and leading teams that developed Alexa's spoken language understanding and knowledge capabilities.

His previous experience includes serving as Director of Product Development at NAVTEQ, Director of Product Development for Nokia Location & Commerce, Vice President of Engineering for Revolabs, Senior Vice President of Engineering for Unveil Technologies (acquired by Microsoft), and Vice President of Engineering at VoiceSignal Technologies.

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