PVH Europe enlists Mendix to digitalise and streamline marketing, HR and customer activities

PVH Europe, home to the global headquarters of Tommy Hilfiger and European offices of Calvin Klein, has selected the Mendix low-code platform.

Mendix partner MxBlue has developed an application to make budgets more transparent and provide clear spending insights to optimise planning in a visually appealing way. The Global Unified Budget Information (GUBI) app took five months to build.

Another solution created with Mendix is the Recertification Third Party Accounts (RTPA)) app which allows HR to work more closely with freelancers and contractors.

The on- and off-boarding process is streamlined in the app, creating more engagement with external workers and also allowing accounts and certificates to be renewed using the app.

The PVH Europe team also developed the Chargeback app, which was built in just four months. It manages chargebacks to wholesale partners and streamlines end-of-season returns and markdowns automatically, improving customer satisfaction.

To streamline processes, PVH Europe integrated the new solutions with SAP system of record, such as the Sample Sale app, an internal app to streamline invitations, registration, and crowd control for sample sales which integrates SAP with the Mendix platform.

The PVH Europe development team was also able to build and launch two additional apps.

Within six weeks they launched Prop Shop, an internal webshop for stores to order in-store promotional materials. The second app is called cBase, a customer information dashboard that supports the sales teams to prepare for customer visits. 

Low code platformsStaff WriterPVH Europe, Mendix, Tommy Hilfiger, Calvin Klein, Low code platforms, Mobile apps, Mobile retailComment