GUESS leverages Matterport digital twins to improve retail operations
GUESS has adopted Matterport digital twins/AI to ensure store brand consistency and create immersive, virtual experiences for its employees, buyers, and wholesale partners.
It uses digital twins (photorealistic digital replicas of its stores) to: ensure all retail employees have the most up-to-date merchandising information, and can make updates to their respective store layouts quickly and efficiently.
Familiarise new hires with the GUESS brand and stores, improving their onboarding process; Create new, virtual experiences for buyers with digital twins of its showrooms, thereby reducing the need for costly travel.
“Bricks and mortar retailers still face a lot of uncertainty, but digital twins have enabled us to streamline our operations worldwide and build exciting, virtual experiences that set us up for long-term success,” says Jacklyn De Antunano, Project Manager, Training and Development, at GUESS.
“Whether we are onboarding new employees or making updates to our store displays, brand consistency is crucial.”
“With Matterport digital twins, merchandising teams at our Los Angeles headquarters can set clear directives for our stores worldwide, while new hires can more easily familiarise themselves with our brand. In addition, creating digital twins of our showrooms help us provide a seamless, virtual experience for buyers.”
“The retail landscape has shifted, and Matterport digital twins are helping traditional, bricks and mortar retailers innovate their solutions to connect virtually with internal and external stakeholders,” says Stephanie Lin, Senior Director, Global Retail Strategy at Matterport.”
“GUESS demonstrates the multiple use cases for digital twins across the retail industry. From creating a consistent brand experience at the store level to powering new, remote experiences for buyers, GUESS has leveraged Matterport to unlock a truly omnichannel experience.”
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