Topshop taps Cara Delevingne to front relaunch of Topshop.com with go live as standalone site set for next month

Topshop is gearing up to relaunch online, and for its big return it has partnered with model and actress Cara Delevingne, who previously featured in one of the retailer’s campaigns back in 2010.

The partnership kicks off with a curated 30-piece edit which will be available exclusively on Topshop.com from 16th August. The long awaited return of Topshop as a standalone online destination follows its acquisition by Asos in 2021 after the collapse of Arcadia Group.

Delevingne says: "As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return - it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day."

A full capsule collection is in development for the 2026/27 season and, according to a press release, will be built around “a shared vision of a sustainable, inclusive, and forward thinking approach to fashion with a focus on quality materials and design”.

“Cara is the perfect embodiment of the Topshop spirit - bold, creative, and unapologetically herself,” says Michelle Wilson, Topshop Managing Director. “This partnership is more than a campaign; it’s a statement of intent as we reintroduce Topshop to the world. We’re bringing together cultural relevance, design credibility, and a new energy that speaks to how people want to dress today.”

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.