Instacart announces 1-800-Flowers.com addition to app for US on demand delivery service

Instacart reports its first nationwide pureplay floral partnership with 1-800-Flowers.com. Customers throughout the US can now order fresh bouquets and gifts from the retailer directly through the Instacart app for fast delivery from more than 700 participating florist locations across the 1-800-Flowers.com network.

“We are excited to welcome 1-800-Flowers.com to the Instacart app to offer our customers convenient access to fresh flowers, just in time for one of the most important holidays for floral delivery,” says Blake Wallace, Vice President of Retail Partnerships at Instacart.

“Through this partnership, our customers will have more flexibility and variety to send gifts to family, friends, and loved ones, offering the same speed and reliability they expect from Instacart for life's special moments.”

“Our mission is to help people connect and express themselves through thoughtful gifting, and this partnership with Instacart allows us to do that with more speed and greater accessibility than ever before,” says Jon Feldman, Chief Commercial Officer at 1-800-Flowers.com.

“By bringing our leading floral and gifting collection to the Instacart app in partnership with our local florist network, we’re not only supporting local merchants, but also meeting customers where they are already shopping and making it easier for them to share a smile with the important people in their lives, especially during peak moments like Valentine's Day.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.