Fiserv Forum taps Amazon Just Walk Out tech and Amazon One for checkout free store
Fiserv Forum debuted Amazon’s Just Walk Out technology at a Bucks vs. Cavaliers game last night.
It’s the first time that the tech, along with the Amazon One palm recognition service, have been deployed in Wisconsin, USA.
Located outside of Section 119 on the main concourse of Fiserv Forum, a new store, The Market by Michelob ULTRA, enables fans to grab drinks and snacks without having to wait in line to checkout.
“Amazon’s Just Walk Out technology and Amazon One are designed to eliminate checkout lines and enable fans to enjoy a quick and frictionless shopping experience,” says Dennis Williams, Senior Vice President and General Manager at Fiserv Forum.
“The Market by Michelob ULTRA is another reminder that Fiserv Forum is continuously raising the bar for world class experiences, and we are thrilled to be the first location in the state to unveil this new shopping experience.”
“Fiserv Forum is the beating heart of downtown Milwaukee and we’re thrilled to become part of such an iconic venue and enable a unique shopping experience for fans,” says Dilip Kumar, Vice President at AWS Applications.
“Equipping this store with Amazon’s Just Walk Out technology and Amazon One is the result of an ongoing collaboration between AWS, Fiserv Forum and Levy, focused on identifying new ways to creatively apply technology to elevate customer experiences.”
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