NASCAR taps Amazon Just Walk Out and Amazon One tech for checkout free experience

NASCAR is to open its first concession using Amazon’s Just Walk Out technology and Amazon One offering during NASCAR Championship Weekend (4th-6th November).

Fans at Phoenix Raceway will be able to purchase snacks and beverages without waiting in line at a checkout. This marks the first time Amazon’s Just Walk Out technology and Amazon One are being used at a professional racetrack.

The new store is located in the Section 151 Pit Stop.

The checkout free experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.

Guests can insert their credit card or hover their palm over an Amazon One device at the entry gate. They can grab what they need from the assortment of products, and then leave.

The credit card they inserted or linked to their Amazon One ID will be charged for the items they took after they leave the store.

They can enrol in Amazon One at kiosks located outside the store. They can also enrol where Amazon One already exists, such as select Amazon Go, Whole Foods Market, and Amazon Fresh stores.

“This advances our incredibly strong position as a leader in using the latest technology to create a world class sports and entertainment destination. This has been at the core of our mission since our reimagining in 2018, and we will continue to innovate our fan experience in the years ahead,” says Julie Giese, President, Phoenix Raceway

“The combination of Amazon’s Just Walk Out technology and Amazon One at Phoenix Raceway enables a unique, fast, and frictionless experience for NASCAR fans, especially for those who don’t want to miss a moment of the racing,” says Jon Jenkins, Vice President, Just Walk Out technology by Amazon.

“This store marks the first time our palm identity and payment service, Amazon One, is being used at a professional racetrack, so we’re thrilled to collaborate with NASCAR and hear the feedback from their passionate fan base across Championship Weekend.”

“AWS has a longstanding relationship with NASCAR as their preferred cloud provider and we’re thrilled to collaborate with them on their Just Walk Out technology and Amazon One enabled store at Phoenix Raceway,” comments Dilip Kumar, Vice President, AWS Applications.

“As one of the most prolific organisations focused on speed, it’s only fitting NASCAR would implement technology to help their race fans enjoy access to snacks and beverages as fast as possible.”