Amazon notches up a physical retail technology first with new Nashville Predators stores
The NHL’s Nashville Predators and food and beverage partner at Bridgestone Arena, Delaware North, are opening two stores powered by Amazon’s Just Walk Out technology and Amazon One.
The first store will open this Friday when the Predators face the Colorado Avalanche, and the second will make its debut in early 2023.
This is the first time Amazon’s physical retail technologies are being deployed in a sports and entertainment venue in Tennessee.
People can insert their credit card or hover their palm at the entry gates to shop.
Once they’re inside, anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart.
When they have completed their shopping experience, they will be able to leave the store and the credit card they inserted or linked to their Amazon One ID will be charged for the items they took.
Offerings include an assortment of packaged beer, spiked seltzers, soda, bottled water, chips, candies and sundries.
“We are excited to be collaborating with Amazon and Twice Daily to add this new technology to Bridgestone Arena,” says Nashville Predators & Bridgestone Arena Senior Vice President of Operations Dave Urso.
“This new technology will offer added convenience, and quicker transactions at our Twice Daily stores allowing fans to spend more time watching their event and less time standing in line.”
“We are always looking to implement technology solutions that improve speed of service and convenience for guests,” says Michael Geczi, Delaware North’s General Manager at Bridgestone Arena.
“Amazon’s Just Walk Out technology and Amazon One will deliver a fast and frictionless experience at these stores – helping to eliminate lines and get fans back to the action faster.”
“Bridgestone Arena has been recognised as a world class arena, and we are thrilled to continue to elevate the sports and entertainment experience for guests of the famous Nashville landmark with Just Walk Out technology and Amazon One,” says Dilip Kumar, Vice President, AWS Applications.
“Fans watching the Predators and other live events can now enjoy a seamless experience when they grab refreshments and return to their seats in record time.”
Delaware North employees will serve as greeters and provide in-store assistance as needed.
Those purchasing alcohol will be required to show their ID to a store attendant for age verification.
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