Shopify notches up Black Friday Cyber Monday record as shoppers support indie brands

Shopify has announced a record setting Black Friday/Cyber Monday weekend, with sales of $7.5 billion from independent businesses worldwide.

That’s a 19% increase in sales from the $6.3 billion during the same weekend in 2021 (21% on a constant currency basis). 

“This year, Black Friday/Cyber Monday showed us once again that consumers are voting with their wallets to support the independent brands they love,” says Harley Finkelstein, President at Shopify.

“We saw record level shopping happening across all channels this weekend, proving businesses that meet their customers where they are, whether that’s online or in-person, will earn their loyalty in return.”

Black Friday wkend has always been at the core of Shopify. What was once a frantic 1-day US shopping event dominated by big box stores is now a global shopping szn where people are buying from their favourite independent brands. @Shopify merchants are shaping commerce itself. pic.twitter.com/H25WnGfU3i

— Harley Finkelstein (@harleyf) November 29, 2022

2022 highlights:

Black Friday saw the highest shopping volume moment during the weekend, with peak sales of more than $3.5 million per minute at 12:01 PM EST on 25th November.

52 million consumers worldwide purchased from independent brands powered by Shopify, an 18% increase from 2021. 

The top selling cities shoppers made purchases from include London, New York, and Los Angeles. The United States, United Kingdom, and Canada were among the top selling countries worldwide.

Black Friday/Cyber Monday proved once again to be driven by online sales, with 73% of sales made on mobile devices and 27% on desktop.

Cross-border orders represent 15% of all global orders and the most popular cross-border routes include Canada-United States, United States-Canada, and United Kingdom-United States.