DEWAR’S Scotch Whisky launches first NFT in tie up with BlockBar
DEWAR’S Scotch Whisky has teamed up with BlockBar, a direct to consumer NFT marketplace for luxury wine and spirits, to release DEWAR’S Double Double 21 Year-Old Rye Cask Finish.
This is a one off in the Double Double series, with the liquid finished in an active rye cask for the first time. This is a limited release of only 50 bottles available for public purchase.
Upon purchase, the physical version will be held by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership.
The bottle owner may ‘burn the NFT’ to redeem the physical bottle and have it delivered from BlockBar’s secure storage facility, resell it on the BlockBar marketplace, gift it or showcase it in their virtual bar.
Each bottle owner of this drop will be invited to an exclusive virtual whisky tasting with DEWAR’S master blender, Stephanie Macleod.
“DEWAR'S Double Double Series has already won multiple accolades in the whisky world, including World’s Best Whisky, and was born out of a desire to create ultimate smoothness,” says Macleod.
“It was curiosity and inventiveness that led us to the four-step ageing process and has led us to new ways for consumers to experience our brand.”
“This time it’s in the form of an NFT, redeemable for an exclusive blend – DEWAR’S Double Double 21 Year-Old Rye Cask Finish – which we are sure will delight a new audience of NFT collectors and whisky connoisseurs alike.”
“We are delighted that DEWAR’S has chosen to drop their inaugural NFT on BlockBar,” comments Dov Falic, Co-founder and CEO, BlockBar. “We look forward to offering the DEWAR’S community and ours not only this exclusive release, but storage, insurance and a marketplace for reselling this release.”
50 bottles of DEWAR’S Double Double 21 Year-Old Rye Cask Finish will drop exclusively on BlockBar at 10AM EST on Tuesday 8th November.
Priced at $150, the NFTs will be available to purchase with ETH and credit card and customers will have 10 minutes to check out. Users who successfully check out will receive an NFT representing the physical bottle, which is stored with BlockBar until the bottle owner is ready to redeem. 24 hours early access will be granted to BlockBar NFT holders.
Continue reading…