A new form of loyalty programme: Farm Girl announces first foray into Web3 with launch of NFT collection

14th August will see Farm Girl, an Aussie inspired chain of cafes and restaurants in London, launch its debut collection of NFTs.

Comprising 70 unique NFTs, this promises a new form of loyalty programme, offering buyers a variety of perks dependent on which level is purchased.

These include free coffee every day, free brunch with queue jump and a years supply of rice paper rolls, courtesy of Roll Baby, Farm Girl's sister brand.

According to a press release: “Each NFT mirrors the vibrant branding of Farm Girl and Roll Baby, showcasing a playful reflection of the brand’s customer profiles, including a fashionista, sassy influencer and yogi.”

The digital tokens will be available to purchase, without the use of cryptocurrency, via the Farm Girl website.

Farm Girl co-founders Rose and Ant Hood say that it’s important the integration is seamless and that purchasers do not need prior knowledge of Web3 or NFTs. 

They believe that the customer loyalty model is extremely outdated and, therefore, they are on a mission to revamp it for Londoners by allowing their community to own something intangible that connects them further to the Farm Girl brand.

Upon purchase, customers will immediately be able to view their artwork on the Farm Girl app along with easily collecting their free coffees, brunches and Roll Baby rolls. The physical A3 artwork will be delivered directly to the buyer’s front door.

Of the 70 NFTs available, 35 will entitle holders to free coffee from Farm Girl every day, 25 will give holders access to free daily Roll Baby’s and finally, there will be 10 exclusives that entitle their owners to a whole range of incredible lifetime benefits.

Rose Hood comments; “I am so excited for us to embark on our new NFT loyalty programme designed exclusively for our brands; Farm Girl and Roll Baby. Experience the perfect blend of fun and playfulness as we showcase these unique designs we created with Haley.”

“Our NFTs play tribute to my dogs, Bronte and Bear  while Roll Baby celebrates our brand characters with world heritage sites in the background.”

The launch has come to fruition via a partnership with consultancy Motley Drops.

Farm Girl says that its first foray into Web3 “could lead to future innovation, utilising blockchain technology, to create unique events and social media sharing”.

The NFTs will be priced between £250 and £3,500.