German drugstore retailer DM taps VusionGroup AI powered EdgeSense digital shelf tech

VusionGroup reports a new partnership with DM, a German drugstore retailer, to deploy its EdgeSense digital shelf platform. 

Powered by IoT, data, computer vision, and AI technologies, EdgeSense supports DM in streamlining processes, with the aim of reducing operational complexity, and improving efficiency and the customer experience over time.

DM store associates will benefit from simplified daily tasks, including faster and more accurate product identification during order fulfillment, thanks to the roll-out. By leveraging intuitive shelf indicators such as LED guidance (pick-to-light), they can complete routine operations in less time.

EdgeSense also provides associates with instant access to detailed product information through digital labels and mobile devices interactions. Approximately 70 stores are planned in the current roll-out phase, with around 20 stores live to date, and additional deployments scheduled.

Roman Melcher, CIO at DM and Managing Director at DMTECH, says: "Our partnership with VusionGroup is rooted in a spirit of close collaboration. Together, we are exploring and developing use cases and digital solutions that accelerate our strategic transformation. This cooperation enables us to move forward in our digital journey while contributing to innovations that benefit both our teams and our customers."

Andreas Rössl, Group CTO at VusionGroup, comments: "We are proud to support DM’s ambitious digital transformation. EdgeSense enables retailers to unlock new efficiencies, improve customer interactions, and achieve measurable operational improvements. This collaboration further underscores the value of intelligent digital solutions in shaping the future of commerce."

“We are honoured to partner with DM, one of Europe’s most admired and forward thinking retailer,” says Sébastien Fourcy, SEVP EMEA at VusionGroup. “This collaboration marks another milestone in our expansion into new retail verticals and strengthens our position across the key DACH and CEE regions. It is a significant step forward in the execution of our Vusion 2027 strategic plan, as we continue to enable leading retailers to accelerate their digital transformation.”

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