TalkShopLive teams with Paramount Pictures and Walmart to plug Teenage Mutant Ninja Turtles toy collection
TalkShopLive, a live streaming, social selling network, has worked with Paramount Pictures and Walmart on an event involving the new Teenage Mutant Ninja Turtles movie.
In a LinkedIn post, Bryan Moore, CEO and Co-Founder at TalkShopLive, said: “Building connections between content and commerce is at the heart of what we do, and today is not any different.”
“So thrilled to welcome the iconic Teenage Mutant Ninja Turtles presenting our first ever show with Paramount Pictures featuring a new toy collection exclusively available at Walmart.”
He added: “Hosted by the Ballinger family, the live unboxing event connects the retail ecosystem bringing talent, brands, media networks and retailers together to bring products to life. Make sure you tune and get a glimpse behind the movie magic right at Paramount Studios.”
Shoppable Simulcast
TalkShopLive recently launched Shoppable Simulcast in the US.
This allows sellers to simulcast their shoppable livestreams to their Facebook business page as a Facebook Live, while keeping the shopping element intact.
Walmart, which has worked with TalkShopLive on over 150 live shopping experiences, was the first to activate the product with a live show on 20th June featuring The Pioneer Woman, Ree Drummond.
Drummond, who has held several shopping events with TalkShopLive, launched her new furniture line.
The livestream appeared on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pioneer Woman’s Facebook page.
Shoppable Simulcast allows sellers to simulcast their stream to multiple destinations at once, with Facebook being the first to roll-out.
Once live (up to four pages simultaneously), the Facebook followers of retailers, brands, publishers, and talent receive an alert when they go live, giving consumers the ability to watch and shop directly within the social network at the same time.
When customers type the word 'BUY' as a comment during the show, they immediately receive the products in Facebook messenger for checkout, without ever needing to leave the experience.
“Meeting customers where they consume content and cutting friction in path-to-purchase is top priority for TalkShopLive as we power livestream shopping and connect the retail landscape for our partners,” said Moore.
“We are thrilled to be working with Meta to make Facebook the first of our shoppable simulcast streaming destinations. Our Shoppable Simulcast product will enable our partners like Walmart to seamlessly connect with their existing audiences on social platforms while maintaining shoppability.”
“We look forward to working with Walmart to scale their livestream shopping programmes with us across Walmart.com, the TalkShopLive content distribution network, and social media.”
“Customers are finding inspiration everywhere, especially in their social feeds. That’s why Walmart is engaging with customers on their terms, in places and channels they love,” says Justin Breton, Director of Brand Experiences and Partnerships at Walmart.
“Through Shoppable Simulcast, we will reach even more customers during those crucial ‘aha!’ moments, and provide them with a seamless, digital shopping experience that shortens the distance between inspiration and purchase.”
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