TalkShopLive and NBCUniversal tie up kicks off with shoppable livestream featuring Paris Hilton’s new album

TalkShopLive and NBCUniversal have announced a new partnership that will see the two companies creating and streaming shoppable livestreams featuring top talent as they sell the likes of music, books, and merchandise.

The tie up launches today, when both TalkShopLive and E! Online simulcast a livestream featuring entertainer and creator Paris Hilton discussing her new album, Infinite Icon.

The livestream will allow viewers to learn more about the making of the album while purchasing autographed copies of the CD and vinyl. Additionally, signed bookplates of her best-selling book Paris: The Memoir will also be available.

The livestream starts at 8:00 PM EDT and can be viewed and shopped on TalkShop.Live, Eonline.com, E!’s Instagram feed and Facebook page, ParisHilton.com, Hilton’s Instagram feed and Facebook page.

“NBCUniversal is one of the most powerful brands in entertainment. Their massive reach paired with the power and scale of TalkShopLive’s multi-embed Point of Sale technology is truly a game changing partnership for what the future of video commerce and bridging the worlds of entertainment and retail together looks like - making every moment shoppable,” says TalkShopLive Co-founder and CEO Bryan Moore.

“This partnership is transformative for talent, brands and retailers looking to reach new customers and drive sales.” 

“E! News is the pinnacle of pop culture and brings the best in celebrity news, video, social and livestreams to audiences cross-platform,” says Jenny Depper, SVP of E! News Digital.  

“The audience scale we can deliver on a daily basis is incredible, so to expand our e-commerce footprint with TalkShopLive and bring shoppable livestreams to life across our social and digital ecosphere is an exciting next chapter for us. We’re committed to sharing innovative new digital programming with our audience and advertisers,.” 

“Being first is always iconic. TalkShopLive always provides the greatest experience for my fans to engage with me and purchase my products in real-time. I am excited to launch my new album Infinite Icon with them through their new partnership with NBC and E!” says Hilton.

2024 RTIH INNOVATION AWARDS

Shoppable livestreams are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.