New TalkShopLive Studio app empowers creators and brands to be successful in live shopping arena
Live commerce platform specialist, TalkShopLive, has announced the launch of its new Studio app.
This gives creators, entrepreneurs, brands, retailers, and publishers the ability to host live shopping shows from their mobile devices in HD.
The app features a built in broadcast studio that enables sellers to have a producer manage up to four participants simultaneously during a live show.
Sellers can highlight different products within the live shows, mirroring the same technology of the desktop platform. Those using the app can create shows and manage products, connect to their existing Shopify store, and view their show metrics whenever they choose.
Additionally, they can connect it to their Facebook accounts to simulcast their show using TalkShopLive’s Shoppable Simulcast technology.
"Building scalable technology that enables our users to be successful in live commerce is at the core of what we do,” says TalkShopLive CEO and Co-Founder Bryan Moore.
“Our new Studio app allows creators, retailers and publishing partners to level up their content, while going live with ease, and provides them with the necessary studio capabilities to engage, collaborate, distribute their content and keep track of sales in real time.”
TalkShopLive recently closed a $7 million extension round at an $81 million evaluation. Investors included eBay founder Pierre Omidyar’s fund, Spero Ventures, Progress Partners, and TuneIn.
“The raise will allow us a clear pathway to profitability, aligning and exceeding its forecasted goals tracking a year-over-year rate of 150%,” the company said in a press release, adding that its platform was on track to execute around 2,000 livestreams this year.
It has powered shoppable livestreams for Walmart, Target, Best Buy, Conde Nast and Hearst, and talent and creators like Oprah, Jennifer Lopez, Dolly Parton, Bobby Flay, Paris Hilton, Kevin Hart and Meredith Duxbury to sell the likes of books, music, makeup, and housewares.
Continue reading…