Archive brings Maje Secondhand resale platform to the US, both online and in-store

Maje has introduced an in-house peer-to-peer resale platform, Maje Secondhand, in the USA.

In partnership with Archive, this gives customers the ability to list their preloved Maje pieces alongside past season clothing. Clients can either receive Maje credit to use online, or cash, in return for their archive pieces.

The brand will also sell a curated selection of pre-loved clothing in its flagship store in New York City for a limited period of time as part of the launch.

“We are thrilled to be launching Maje Secondhand in the United States, following the European launch last year,” says Paul Griffin, CEO and President at SMCP North America.

“This comes after the release of Maje Forward, our rental platform, and the Fairly Made global traceability programme. Circular fashion is ingrained in our DNA, and we look forward to Maje Secondhand being a part of our Dream Tomorrow commitment.”

“We’re extremely proud to bring Maje Secondhand to the US, both online and in-store,” says Emily Gittins, CEO and Co-founder at Archive.

“Our technology enables the brand to easily and continually customise its Secondhand programme to offer new recommerce experiences for its customers, and we are excited that Maje will be offering select preloved items in the brand’s New York City flagship for the first time this month.”