Here you come again: Dolly Parton returns to TalkShopLive for live shopping album and book event
American singer-songwriter, musician, actress, philanthropist, and businesswoman, Dolly Parton, has hooked up with live streaming, social selling network, TalkShopLive.
In a LinkedIn post, the letters CEO and Co-Founder, Bryan Moore, said: “Thrilled to welcome the iconic Dolly Parton back to TalkShopLIve. She has launched her last four products with us and tonight (Friday, 18th August) she brings multiple products, with multiple different fulfilment partners, into the same show.”
“The greatest testament to TalkShopLIve is when our talent, retailer, brand and publishing partners return time and again because they realise incredible success on the platform and move the needle in their overall sales numbers.”
He added: “On a personal note, not only does Dolly make me smile from ear to ear every time I see her or hear her, but it is such a pleasure to work with her incredible team who continues to be at the top of their game - always innovating to create the most dynamic fan experiences.”
“Thank you for trusting us and continuing to make TalkShopLIve part of your product launches.”
Shoppable Simulcast
TalkShopLive recently launched Shoppable Simulcast in the US.
This allows sellers to simulcast their shoppable livestreams to their Facebook business page as a Facebook Live, while keeping the shopping element intact.
Walmart, which has worked with TalkShopLive on over 150 live shopping experiences, was the first to activate the product with a live show on 20th June featuring The Pioneer Woman, Ree Drummond.
Drummond, who has held several shopping events with TalkShopLive, launched her new furniture line.
The livestream appeared on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pioneer Woman’s Facebook page.
Shoppable Simulcast allows sellers to simulcast their stream to multiple destinations at once, with Facebook being the first to roll-out.
Once live (up to four pages simultaneously), the Facebook followers of retailers, brands, publishers, and talent receive an alert when they go live, giving consumers the ability to watch and shop directly within the social network at the same time.
When customers type the word 'BUY' as a comment during the show, they immediately receive the products in Facebook messenger for checkout, without ever needing to leave the experience.
“Meeting customers where they consume content and cutting friction in path-to-purchase is top priority for TalkShopLive as we power livestream shopping and connect the retail landscape for our partners,” said Moore.
“We are thrilled to be working with Meta to make Facebook the first of our shoppable simulcast streaming destinations. Our Shoppable Simulcast product will enable our partners like Walmart to seamlessly connect with their existing audiences on social platforms while maintaining shoppability.”
“We look forward to working with Walmart to scale their livestream shopping programmes with us across Walmart.com, the TalkShopLive content distribution network, and social media.”
“Customers are finding inspiration everywhere, especially in their social feeds. That’s why Walmart is engaging with customers on their terms, in places and channels they love,” says Justin Breton, Director of Brand Experiences and Partnerships at Walmart.
“Through Shoppable Simulcast, we will reach even more customers during those crucial ‘aha!’ moments, and provide them with a seamless, digital shopping experience that shortens the distance between inspiration and purchase.”
Continue reading…