Marks & Spencer Sparks loyalty scheme fully back online, complete with ‘thank you’ treats and rewards

M&S reports that its Sparks loyalty scheme is now fully back online and will feature a range of ‘thank you’ treats and rewards, following a hugely damaging cyber attack.

Customers will find a range of rewards across Fashion & Home appearing in their Sparks hub. And the Coffee Stamp scheme will soon be reinstated across M&S Café’s in the UK, giving those who have collected their six stamps a free coffee in their Sparks Hub to redeem during their next visit.

The retailer will be dishing out over 1.8 million birthday treats to those celebrating their birthday this month, as well as a belated birthday treat for customers who had celebrations in May or June. People will be able to choose between one of two of M&S’ Food products; these could include Percy Pigs or a Swiss Truffle Assortment Box, a Bouquet of Flowers or bottle of Prosecco, a punnet of grapes or a packet of Outrageously Chocolatey Round Biscuits.

An update from our CEO pic.twitter.com/zZ9y4jJk8y

— M&S (@marksandspencer) May 2, 2025

This weekend, M&S will also increase its 20% colleague discount to 30% for four days to be used across Fashion, Home & Beauty, including third-party brands.

Plus, for the first time outside of Christmas, it will extend the 10% discount to over 2,500 contractors from across its supply chain and partners. This includes Gist, the principal contract logistics provider to M&S Food, as well as security and cleaning contractors and in-store Beauty Advisors from Clinique and Estee Lauder.

Sharry Cramond, Director of Loyalty, Fashion, Home & Beauty Marketing and Masterbrand, says: “Over the last three months, our colleagues have demonstrated real commitment and teamwork. At the same time, our customers have shown us fantastic support and loyalty. These extra Sparks rewards are a small gesture to say thank you.”

2025 RTIH INNOVATION AWARDS

Loyalty and rewards will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.