Second Amazon Now speedy groceries and essentials delivery site launches in London

A second Amazon Now site has gone live in London. This is a new ultra-fast delivery service offering thousands of groceries and household essentials in about 30 minutes or less. It is being tested in select postcodes in Southwark and East and Central London, with plans to roll-out further in the coming months.

Amazon Now is available seven days a week through the retailer’s app and website. Customers in eligible postcodes can shop such everyday essentials as milk, eggs, fresh fruit amd veg, toothpaste, pet treats, nappies, and over-the-counter medicines.

In a LinkedIn post, Elisa Michelin Salomon, Ops Lead, EU Amazon Now, said: “I’m incredibly proud to share that we have launched QLD3, the second Amazon Now site in London, less than three weeks after the first launch. A major milestone that reflects the speed, focus, and teamwork powering Amazon Now.”

She added: “With QLD3 live, fresh groceries and everyday essentials can now be delivered in as fast as 30 minutes across East-Central London, including Canary Wharf, Bethnal Green, Shoreditch, Hoxton and Holborn, while Southwark remains already available from our first launch. And we’re just getting started - already working to extend coverage further in the coming months.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.