Kroger and Uber Eats agree expanded tie up that includes building retail media experiences
Uber Technologies and The Kroger Co. have announced an expanded relationship.
Beginning early 2026, customers can shop and schedule delivery from more than 2,600 stores across all Kroger banners including Ralphs, Fred Meyer, King Soopers, Smith’s, Fry’s, Harris Teeter, Mariano’s, and more directly through the Uber Eats app.
Kroger Boost members can get an extended free trial of Uber One for 6% cash back and automatic surge savings on rides, $0 delivery fees, and up to 10% off all Uber Eats orders. Uber One members will also be able to try an extended free trial of Boost, including 2X fuel points on all purchases and $0 delivery fee for orders placed on Kroger.com or in the retailer’s app.
Uber Eats’ restaurant selection will be integrated directly on the Kroger app, allowing customers to place their weekly grocery order and also order dinner from a local restaurant in said app. Kroger will be the first retailer where customers can access their favourite fresh food and exclusive Our Brands products alongside hundreds of thousands of restaurants, with $0 delivery fees and reduced service fees for all Boost members.
The companies will also collaborate to build retail media experiences for brands.
“Our customers want to choose how they shop, when they shop and how they access their groceries,” says Yael Cosset, Executive Vice President and Chief Digital Officer at Kroger.
“Kroger is always looking for new ways to offer our customers an outstanding shopping experience, bringing value and assortment to them, without compromise. Today’s announcement combines the best of our fresh food and exclusive Our brands with Uber’s expertise and proven delivery technology - creating an experience that gives customers more choice and value, while introducing new customers who have different shopping needs to Kroger, which provides more data to power our retail media business.”
“Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience - and to connect our two membership ecosystems,” says Susan Anderson, Global Head of Delivery at Uber.
“Together we’re not only connecting people to what they want - we’re creating an ecosystem of access, where fresh groceries, favourite meals, and meaningful rewards across mobility and delivery all come together seamlessly.”
2025 RTIH INNOVATION AWARDS
On demand delivery was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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