Miravia deploys CommerceHub unified commerce platform as it aims to reign in Spain
CommerceHub is partnering with Miravia (part of Alibaba Group) to power the online marketplace’s European expansion.
Miravia launched last year in Spain.
It is both a marketplace and entertainment space where consumers can access products from their favourite brands, and learn about the latest trends in fashion, beauty, and lifestyle through solutions like exclusive content created by influencers or virtual make-up try-on lenses.
It is also a platform for sellers and brands where they can have their own stores, with the ability to design them, select the products they offer, define prices and promotions, interact directly with customers and users, and apply their own loyalty programmes.
“As we launch in Spain, the fastest growing e-commerce market in Europe, we wanted to work with a platform that could help us scale the business and optimise our presence at pace,” says Yann Fontaine, Miravia CEO.
“CommerceHub and ChannelAdvisor have unique capabilities in marketplace integration, helping brands to expand their sales reach while improving profitability. Their comprehensive platform, innovative SaaS solutions and the extensive commerce network they bring to the table made partnering with them a very easy decision.”
“In today’s dynamic e-commerce environment, it’s more important than ever for brands and retailers to be able to reach customers through more diversified channels,” says Phillip Hall, CommerceHub Managing Director, EMEA.
“Those that leverage these platforms effectively have the potential to drive new audience discovery and grow online sales. Our integration with Miravia will help them streamline processes, drive growth, and generate faster results for their customers.”
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