Vivrelle bags $35m Series B round with participation from actress Lily Collins

Vivrelle, a membership club that offers rental access to designer handbags and accessories, has announced the close of a $35 million Series B financing round led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and entrepreneur Morgan Stewart McGraw. 

This builds on a $26 million Series A round from last year.

“This recent round of fundraising marks a milestone for Vivrelle we only dreamt about when launching in 2018,” says Blake Geffen, Co-founder and CEO, Vivrelle.

“We are ecstatic to have support from Lily Collins, Nina Dobrev and Morgan Stewart McGraw, alongside the capital partners who share in our vision of transforming how consumers utilise their closets and experience luxury.”

“We look forward to expanding Vivrelle on many fronts, including our inventory offerings, opening additional showroom spaces, and growing our hard working team.” 

“Vivrelle has already emerged as a cornerstone of the resale and shared accessories marketplace, and is positioned to continue to expand upon this success through the strength of the brand’s incredible business model,” says Jodi Kessler, Partner, 3L Capital.

“The fact that Vivrelle has been EBITDA profitable since inception while demonstrating best-in-class growth and member retention, makes us excited to partner with the Company as they reinvent the luxury retail experience, which we believe is a hybrid of retail, resale and subscription.” 

Lily Collins comments: “I’m thrilled to support and invest in this female founded company. I’ve always been a supporter of sustainable fashion and I love that Vivrelle offers accessible designer brands that feel tailored to the consumer’s individual style and needs.”