Instacart in festive mood as it offers customers same-day Christmas tree deliveries

For the first time, Instacart customers can order fresh cut Christmas trees, artificial trees, and seasonal decor via the firm’s app for same-day delivery from a variety of US grocery, wholesale, home improvement, and specialty stores.

“We’re excited to offer our customers same-day, nationwide tree delivery this holiday season,” says Daniel Danker, Chief Product Officer at Instacart.

”Trimming a holiday tree is a beloved annual tradition for many families and we’re delighted to offer a convenient and time-saving way for customers to get their trees and seasonal decor with just a few taps, so they can spend more time holiday-ing and less time hauling.” 

The initiative is powered by Instacart’s Big & Bulky technology and community of more than 600,000 shoppers.

Big & Bulky is a recently launched fulfilment solution that enables retailers to offer same-day and scheduled delivery for large items up to 60 pounds.

Live trees up to five feet tall are available for same-day Instacart delivery, and customers can also request they be trimmed and levelled via the Delivery Instructions section before checking out in the aforementioned app.