SNIPES picks Poq for native mobile apps push
Sneaker and streetwear retailer, SNIPES, has launched Poq powered iOS and Android mobile apps to support digital growth in the US market.
The move builds on a recent e-commerce replatform investment with Salesforce Commerce Cloud.
Jenna Flateman Posner, Chief Digital Officer, SNIPES comments: “We have invested in a native mobile app for a number of reasons, but mainly due to the fact that an overwhelming majority of our digital consumers in the US market access snaipesusa.com from their mobile devices. That was a huge indicator that now more than ever we must be mobile first."
Posner adds: "Building our app on the Poq infrastructure allows us to serve and grow our customer base at a rapid pace by leveraging the collective value and mind-share of features driven by the entire Poq client roster."
SNIPEs is also planning community based features to enable customers to connect within the app and ultimately be rewarded for their advocacy.
“We’re excited to embark on this commerce focused phase where we can validate the needs of our customers and continue to bring them the best experiences, access to the hottest sneakers and streetwear, while championing its thriving community," Posner concludes.
