This Works launches Alibaba Group Tmall Global store
Chinese e-commerce giant Alibaba Group has announced the launch of a new Tmall Global store for UK sleep and wellness brand This Works.
Following its initial entry into China in 2019, This Works saw high demand for its range of pillow spray products which it sold via a distributor.
At last year’s 11.11 Global Shopping Festival, the brand reported 42% year-on-year growth in total GMV during the period with 36% increase in demand for its deep sleep pillow spray compared with the 618 shopping eventl in the same year.
In addition, Tmall Global saw a 250% increase in sleep management sales across its portfolio of healthcare brands during the entire festival.
The launch of the new Tmall Global store will enable This Works to sell a wider range of its sleep enhancing products.
Zarina Kanji, Tmall Business Development & Marketing, Health & Wellness and Food & Beverage brands at Alibaba Group UK & Nordics, comments: “The pandemic highlighted that good health is something we all covet and consumers are placing greater value on health and wellness than material objects as we all want to be healthy and happy and that means taking care of our holistic wellness.”
“A big part of this is improving our quality of sleep. As a result, sleep has become the number one health priority in China and around this we are seeing a large opportunity for products that appeal to the ‘sleep economy.”
Dr Anna Persaud, This Works CEO, says: “We are thrilled to be launching into Tmall Global, expanding our footprint in the wellness industry in China. Since 2004, This Works has been committed to creating highly effective, natural skin solutions which are rooted in science and proven to work.”
“As a leading wellness brand and a pioneer in sleep beauty products, sleep health is our number one priority and to date we have sold nine million of our award-winning deep sleep pillow sprays.”
“There is a huge opportunity in China and appetite to invest in sleep health in this market, so we are confident our products will be received well and make a difference helping further people sleep better.”
