Marxent rebrands to 3D Cloud, rolls out new products
Marxent, a specialist in 3D e-commerce and 3D omnichannel experiences for enterprise furniture and home improvement retailers, has announced a rebrand to 3D Cloud by Marxent, along with a series of new applications and application bundles.
The move comes amid increasing retailer demand for scalable, secure enterprise 3D commerce solutions.
3D Cloud subscribers include retailers and manufacturers such as Macy’s, Lowe’s Home Improvement, La-Z-Boy, Joybird, Jerome’s Furniture, American Furniture Warehouse, John Lewis and Partners, Kingfisher Group Plc., American Woodmark, PlaceMakers, and AZEK Building Products.
"Enterprise buyers in furniture and home improvement understand that 3D is a platform decision, not a one time investment in an application," says Beck Besecker, 3D Cloud by Marxent’s CEO and Co-Founder.
"3D Cloud is already delivering a clear return on investment for major retailers by enabling high value sales of large, configurable products online and on mobile devices. The platform also ensures that our clients are ready for emerging retail models - including retail in the metaverse. The time is right to elevate 3D Cloud."
He adds: “Shifts in consumer behaviour combined with the industry-wide interest in the metaverse have changed the decision-making process around investments in 3D. Retailers are now looking at 3D as a platform investment rather than a series of one-off campaign apps.”
“Consumers want to shop visually, with interactive 3D products and retailers want to make smarter investments. 3D Cloud enables retailers to build 3D retail experiences at scale and realise a return on investment immediately, while preparing for a future of retailing in the metaverse.”
The aforementioned new products are: 3D Sectional Configurator, Room Visualiser, and 3D Closet and Storage Planner.
Marxent has also announced three new product bundles to make it easier for furniture retailers to get started with 3D or to transition projects with minimal effort.
Complete with pre-built project plans, retailers can launch apps in quick succession and repurpose their 3D assets immediately. No dedicated team is required and 3D Cloud apps typically launch within 6 - 12 weeks.
Quick Start - WebAR + Room Visualiser. Requires fewer than 300 SKUs to start, launch the initial app in six to eight weeks.
Sofa Expert - WebAR + Sectional Configurator. Launch the initial app in 10 - 12 weeks.
Design Studio - Room Visualiser + 3D Room Planner. Launch the initial app in 10 - 12 weeks.
“3D Cloud product bundles are designed to create more value faster and to address key pain points for retailers,” Besecker says.
“Sofas and sectionals are the most challenging items to purchase online - and the top two furniture categories viewed in WebAR. Our goal is to make it easier for retailers to sell these highly configurable products online with fewer ordering errors, creating happier customers and with fewer returns.”
To learn more about the new products and bundles, click here to request a 30 minute live demo.
