Lovevery follows funding round with expansion of operations into UK
US-based early childhood brand, Lovevery, has opened a new logistics centre in the midlands, England.
This is its first local fulfilment centre, and is a part of the expansion plan by supply chain firm, Bleckmann, which provides end-to-end logistics solutions for retail and lifestyle brands.
Startup Lovevery lines up alongside other brands at Bleckmann such as Gymshark.
The move follows its $100 million Series C raise, which was announced last October and included TCG, the Chan Zuckerberg Initiative, and GV (formerly Google Ventures).
To date, all Lovevery product shipments into the UK have been processed via its European HQ, based in the Netherlands, which at times became challenging, due to Brexit and Covid-19.
It says that the decision to shift all UK orders via Bleckmann will improve delivery times and keep shipping costs localised, and any Brexit related limitations which have caused delays and additional costs to date, to a minimum.
Lovevery, launched in the UK in 2020 with its first two products; The Play Gym and Block Set, followed by its subscription system, Play Kits, in August, 2021. 27% of all orders now originate from the UK.
Jessica Rolph, Co-Founder, Lovevery says: “Our early learning programme has become an essential resource for parents in 30 markets worldwide.”
“Our goal is to keep expanding, creating new products that serve children all over the word for more years of their early development.”
“Our long-term vision is to support every part of the parenting experience throughout early childhood. We want to be truly accessible to as many families as possible.”
