Fast fashion giant Asos keeps faith with Microsoft Cloud platform
Asos has signed a new agreement with Microsoft that will see the fast fashion giant continue to use Microsoft Cloud as its preferred cloud platform for the next five years.
The retailer taps Microsoft Azure and its AI capabilities to power its digital platforms and support new data led workstreams.
Through the renewed partnership, it will work with Microsoft to launch new projects to support and accelerate its strategic growth plans.
These focus on unlocking new customer experiences and business capabilities, such as Asos’ Partner Fulfilment programme, which aims to expand the range and availability of products, and maximise demand conversion, customer choice and stock availability.
Cliff Cohen, CTO at Asos, says: “Over the past few years, we’ve rebuilt our technology platform to ensure we have the foundations in place to support a truly global business.”
“As we embark on our next phase of growth, we see Microsoft as a critical partner that is trusted and can provide a comprehensive set of cloud and AI solutions as a key enabler for evolution of our customer offering, particularly in delivering new business capabilities to support our growth strategy and embedding data driven insights across our business.”
“Retail is one of the most competitive and dynamic industries in the world,” says Scott Guthrie, Executive Vice President, Cloud + AI, Microsoft.
“By harnessing the power of the Microsoft Cloud and its AI capabilities, Asos will be able to better meet customer demand, provide greater product availability, and deliver more seamless and personalised digital experiences.”
