Sainsbury's puts weight behind Love Paper campaign
Sainsbury's is now including the Love Paper logo and QR code on mailings to customers.
Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
Run by not for profit organisation, Two Sides, it seeks to tell consumers positive stories about paper, print and paper packaging, from its environmental credentials to its ability to improve mental wellbeing, learning and enhance creativity.
Just Walk Out tech
At the tail end of last year, Sainsbury’s opened a cashierless store in London, using Amazon’s Just Walk Out technology.
This made it the first customer outside the US for the tech that powers Amazon Go and Fresh stores.
To enter, customers scan a QR code using their SmartShop app which is linked to a credit or debit card.
Just Walk Out tech automatically adds anything the customer takes off the shelf to their virtual cart and removes anything they put back on the shelf.
The customer leaves the store by scanning the QR code to exit through the store’s automatic gates. Their linked card will be charged for the items they pick and they will then receive a receipt via email.
Staff members will be on hand in the store to assist customers and keep shelves stocked.
Sainsbury’s said that the Holborn store was selected to use Just Walk Out technology as it is “primarily focused on offering on-the-go food and drink to busy local workers who want to complete their shopping as quickly as possible”.
Clo Moriarty, Sainsbury’s Retail and Digital Director, commented: “We are always looking at new ways to make shopping easy and convenient for our customers.”
“We are excited about launching SmartShop Pick & Go, which offers contactless, checkout-free shopping to our customers and are looking forward to hearing their feedback.”
