Dickies deploys 3DLOOK virtual shopping solution
Dickies reports a 94% increase in conversions since implementing 3DLOOK’s AI powered size and fit recommendations widget on Alibaba Group’s Tmall global platform in China.
The workwear and apparel brand was also able to drive up satisfaction rates and its Net Promoter Score (NPS).
According to market research conducted by consulting firm Bain for Dickies, 87% of all surveyed customers report the tech has improved the shopping experience and would like to see the size and fit recommendations added to more products.
The study also found that 94% of surveyed consumers rate sizing as the key barrier to purchasing garments online.
It concluded that the 3DLOOK tool had “made a positive impact on Dickies’ brand image and was perceived to be strong in delivering a young and innovative image and sense of style.”
With the solution, Dickies was able to reduce customers’ reliance on support staff and improve the efficiency of the purchasing process, since 50% of all support questions received are related to size.
Additionally, the brand says it offered a unique, engaging customer experience to China’s young, digitally savvy Gen Z shoppers, who make up the majority of Tmall’s active consumers.
"Personalisation matters more than ever and we know that modern, digital consumers expect shopping experiences that cater to their individual needs," says Whitney Cathcart, Co-founder and Chief Strategy Officer at 3DLOOK.
"With size selection being a big barrier to purchase, our fit solution for Dickies produced results that deliver to the demands of their shoppers."
