Twitter boosts e-commerce push with Twitter Shops launch
Twitter is beta testing a new mobile first feature called Twitter Shops, which will allow merchants to showcase up to 50 curated products on their profiles.
The feature, which is free to use, gives people the chance to view products from the profiles of brands, so when they talk about and discover products on their timeline, they can also browse them on Twitter.
“When you go to the profile of a merchant that has Shops enabled, you’ll see a “View shop” button just above their tweets,” Twitter says in an online post.
“When you tap the button, it will open up that merchant’s shop, where you can scroll through items.”
“When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website.”
It adds: “While our Shop Module allows merchants to showcase up to five products directly on their profile, Twitter Shops gives merchants a larger, fully immersive space to highlight a longer catalogue of products.”
The new feature is available to select merchants and managed partners in the US, including Verizon and All I Do Is Cook.
The online post concludes: “As we continue to test, we’ll explore how to make Shops more discoverable; adding new ways for merchants to tell their brand story through their Shops; expanding the number of products merchants can showcase, and bringing Twitter Shops to more merchants and more people.”
