The Fresh Market taps Firework live commerce platform
Shoppertainment startup Firework has announced a partnership with The Fresh Market, an American chain of supermarkets.
The tie up brings Firework’s full suite of live commerce and short-form shoppable video capabilities to The Fresh Market’s owned media channels.
The Fresh Market first tapped Firework for a digital transformation initiative in Q4 2021, with the goal of “extending its reach to next-generation consumers and positioning itself for continued growth in the digital first era”.
“Providing a premium, differentiated customer shopping experience has been central to The Fresh Market brand since its inception,” says Kevin Miller, Chief Marketing Officer at The Fresh Market.
“We’ve always focused on making the in-store experience special, something you look forward to returning to. With Firework, we’re able to closely replicate that same personalised, one of a kind shopping experience of joy and anticipation in the digital space where next-generation consumers shop.”
“Our partnership with The Fresh Market is a perfect example of how Firework enables bricks and mortar brands to translate their in-store successes to the digital space,” says Jason Holland, Chief Business Officer at Firework.
“It’s an excellent reminder that ‘digital first’ doesn’t mean ‘digital only.’ Firework helps deepen connections between the digital and physical in which online engagement draws new customers to stores, and in-store events drive sales and engagement online through live streaming.”
“We’ve proven that retailers can drive KPIs beyond any other digital consumer platform while still maintaining a single, unified customer experience that stays true to your brand and your values.”
