Retail technology startup Jisp targets c-stores with Jisp Media launch
UK-based Jisp has launched Jisp Media, a new platform to help brands attract and engage more effectively with retailers and customers through the independent convenience channel.
This provides a solution across in-store, online and via mobile, from digital vouchering, social media, in-app media and one-to-one personalisation, through to broader mass reach campaigns.
Using the platform, a brand’s communication can be aligned and targeted to complement existing e-commerce strategies and provide digital reach into areas within retail spaces that previously were inaccessible.
Jisp Media’s solutions allow brands and retailers to understand shopping physically and digitally with insight into transactional and behavioural analytics.
Greg Deacon, Chief Customer Office at Jisp, says: ‘’A big voice for a small business’ is our mission.”
“How we engineer what we do and how we do it starts with the shopper and drives operational, financial, social and environmental benefits for retailers, wholesalers and brands.”
“We know that convenience stores offer huge sales opportunities for brands. However, the way we attract, engage and sell has largely been the same for past 25 years. We want to ensure we provide a more relevant and personalised offer to assist brands winning in the channel.”
He adds: “Our new platform will bring together in-store, online and mobile experiences and use it in a way that helps our brand partners to be more efficient, whilst building stronger partnering between retailer and wholesaler.”
“We’re excited to work with our suppliers to drive better engagement with customers and add value to their businesses.”
Jisp Media is currently being used by such brands as Kellogg’s, Mars Wrigley Confectionery, Heineken, Friesland Campina, Budweiser Brewing Group, Molson Coors, Red Bull, Hovis, Graze and Bird’s Eye.
Further details here.
