Appointed as the digital agency for London Fashion Week for the year, IBM is redesigning the event’s website via a public cloud-based platform.

Powered by the IBM iX Experience Orchestrator, IBM iX has revamped the mobile first website, removing friction in the journey and developing existing features and experiences such as City-Wide Celebrations, Event Schedules, Google Maps and Carousels.

An IBM team of design and technology professionals collaborated with LFW, utilising the IBM Garage methodology to generate ideas and quickly turn them into business value.

Robyn Lynch’s AW22 collection maximised the sustainable potential of existing deadstock fabrics. Lynch collaborated with sportswear brand Columbia to create 10 collaborative pieces, using new technical fabrics. Apply to take part in #LFW June here: https://t.co/9LelItBotv pic.twitter.com/vGEfygjZuK
— London Fashion Week (@LondonFashionWk) March 11, 2022

Kristine Long, IBM iX, UK and Ireland, says: “London Fashion Week showcases some of the world’s most innovative emerging designers and established international brands.”

“It’s important that the creativity, style and panache that is seen in the physical event is replicated into the digital experience.”

Clara Mercer, Communications Director, British Fashion Council, comments: “Immersive engagement plays an important role in connecting designers with buyers, media and consumers during London Fashion Week.”

“As events move to a hybrid state to accommodate both a digital and physical experience, we looked to expand our work with IBM to help deliver the London Fashion Week digital platform and drive the most innovative experience for the fashion industry.”

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