Blockchain powered supermarket in metaverse launched by Zipmex and Central Retail
Zipmex, a Southeast Asia-based digital asset platform, has teamed with Thailand’s Central Retail Corporation (CRC), to launch a blockchain powered supermarket, connecting consumers to the metaverse.
Stephane Coum, CEO at Central Food Retail under Central Retail, says that the company’s ‘CRC Retailligence’ strategy involves tapping new technologies to become a leader in food retail innovation.
He adds: “This partnership reimagines Southeast Asian retail. We plan to tap into the retail potential of the metaverse, a world that runs on digital asset infrastructures such as crypto and NFTs.”
“We see enormous potential to enhance shopper experience and lifestyle through convenient, seamless, and interactive access to products and services.”
“The Covid-19 pandemic is also a key driver in re-shaping shopping behaviours as more people shop online, accelerating the development and uptake of new technologies and innovations in the retail space.”
Dr. Akalarp Yimwilai, CEO and Co-Founder at Zipmex Thailand, says that the opportunity to partner with a leading Thai food retailer will create many customer benefits such as the ability to access products and services in real-time.
“With the innovation expertise and leadership Zipmex has, we are the perfect gateway to the world of digital assets,” Yimwilai comments.
“Our partnership with Central Retail is the perfect starting point for innovations in the food retail industry both in Thailand and Southeast Asia. We want to provide exciting new experiences for everyone and put Thai retail on the global stage.”
