Tips to enhance audience engagement with interactive marketing
In today’s competitive landscape, you need to do everything in your power to stand out from the crowd. Putting together a marketing strategy that attracts attention and connects with the audience is pivotal in this.
Did you know that 88% of marketers believe that it is interactive content that differentiates them from the competition?
This shows how interactive marketing has huge potential, yet it needs to be done correctly for this to be the case.
With that being said, in this article we are going to explain everything you need to know about interactive marketing, including some tips on how to implement this successfully.
What is interactive marketing?
Interactive marketing, which is also known as trigger-based marketing, is a technique that involves acting in direct response to the demands, expectations, preferences, behavior, or actions of a consumer.
This practice has been used for over a decade in digital marketing, yet it has now become more important considering how personalisation has become a priority for brands today.
Traditionally, marketing professionals would follow a single path when creating an advert, sending it out for the entire world, and waiting for responses to come in.
However, with the huge range of tools available to use and the masses of data we can make the most of, these conventional approaches are being replaced by methods that optimize engagement. This is where interactive marketing comes into play.
The benefits of interactive marketing
There are a number of different reasons why interactive marketing comes so highly recommended, including the following:
Boost lead generation and conversions
By providing people with personalised and targeted content at the right time, you are going to hit the bullseye more often than not. You can expect your lead generation efforts and conversions to increase.
Your customers will retain information about your business
Interactive marketing is also beneficial because it enables improved learning and retention, as users will typically spend more time on interacting with your company online and so they will remember you next time they require something online.
Increase audience engagement
Interactive marketing also enables companies to provide an immersive and interesting browsing experience for their consumers, giving them the ability to engage with services and products actively before purchasing decisions are made.
Improve customer feedback
Providing your consumers with a quick and easy way of providing feedback gives you the power to find out what they like and do not like about your company, enabling you to amend your marketing efforts accordingly.
Boost brand loyalty
By using interactive technology, you can facilitate a well-choreographed and engaging experience that is likely to leave a positive impact on your customers. This will help to drive brand loyalty.
Tips on implementing interactive marketing and boosting engagement
Now that you have a better understanding of what interactive marketing is and why it is so important, let’s take a look at some tips on implementing this successfully:
Engage customers with interactive graphs
There are lots of different ways that you can launch an interactive marketing campaign. Making the most of graphs to present data in an informative and interactive way makes a lot of sense.
You can create a graph online with ease. There are different tools available that give you the ability to do this.
Interactive graphs are highly visual. They look great and they attract a lot of attention, especially when included in emails.
If you have data that is quite complex to breakdown or features complicated numbers, using a graph is a great option. It can also help you with data forecasting and creating reports.
Implement videos into your marketing strategy
Not only should you consider how you are going to present data in a visual and engaging manner but you should also think about adding videos to your marketing strategy as well.
Interactive videos can help to improve viewer retention while also boosting engagement. In fact, 89% of marketers state that video gives them a good return on their investment.
Video gives you the ability to explain concepts in a simple and enjoyable manner. Videos are also effective at building a connection with the viewer and encouraging them to feel a certain way, which should result in the viewer taking the action you want them too.
Of course, for this to be the case, you need to put together your videos with a lot of care and consideration. We would highly recommend that you add captions to your videos, for example.
Video captions are important because a lot of people watch videos with the sound turned off.
There are a number of reasons for this. Not only do some people have hearing struggles but there are plenty of people who will use their phone while commuting or at work, and so they will have the volume turned off.
Because of this, you are much more likely to experience success from your video marketing efforts if you ensure that they have subtitles on them.
Make the most of infographics
Another type of interactive digital marketing content that has had huge success rates is infographics. Infographics are powerful in terms of both PPC and SEO when it comes to engaging with users effectively.
One of the great things about infographics is that they are highly shareable. When a well designed infographic is published on the Internet, other people share it with their audience as well.
The content is impactful and easy to consume, which is why it tends to be shared so much. This is a great way of getting your content in front of a wider audience.
However, this also highlights why it is important to choose your topics carefully and think about what is going to be impactful and provide value to your audience.
Interact with people via personality tests and quizzes
In addition to the suggestions we have offered so far, personality tests and quizzes can also help you to interact with people effectively.
We have all been there: scrolling along social media, and we see a quiz that tells us who our celebrity crush is or how many children we will have.
We know that there’s no way that the quiz is going to be able to predict our future. However, we can’t help but click on it simply to see what the outcome is.
This is something that businesses can use to their advantage. Quizzes are easy to fill in and easy to share, so you can create your own personalized quizzes that engage with customers and provide them with fun.
Not only is this a good way of getting your brand out there but you will collect some information about the user as well. This will make it easier for you to tailor your marketing efforts in the future.
And, just like infographics, quizzes are often shared as well. When people get a funny result, they will often share it with their followers on social media, and they will be encouraged to take the quiz themselves, so it has a snowball effect and gets your brand out there in front of as many people as possible.
Use gamification in your marketing efforts
Another option to consider is gamification. Gamification incorporates using game like elements in a non-gaming environment. It is all about the stimulation of human behaviour, motivating the person to take a certain action.
There are many different ways that you can add gamification to your marketing campaign, from adding elements to emails to enhancing your surveys with gaming elements.
The benefits of this are extensive. Gamification will tap into the competitive spirit of your audience, as well as encouraging customer interaction. You can also use gamification as part of your loyalty programme efforts.
DOOH advertising can incorporate gamification elements to create interactive and immersive experiences for viewers. This can include:
1. Gamified content: DOOH advertisements can be designed as games themselves, where viewers are encouraged to participate actively. For example, an ad might challenge viewers to play a quick game, answer quizzes, or complete tasks on the screen.
2. Points and rewards: Gamification in DOOH advertising can involve rewarding viewers with points or incentives for their interaction with the ad. This can encourage repeat engagement and create a sense of achievement for the viewers.
3. QR codes and scavenger hunts: DOOH ads can incorporate QR codes or initiate scavenger hunts, where viewers are prompted to find hidden codes or objects in the physical space to unlock rewards or additional content.
If you're interested in learning about the additional benefits of DOOH ads check this link: https://www.terraboost.com/blog/dooh-advertising/
Make the most of user generated content
Last but not least, user generated content is another great example of interactive marketing.
Inviting users to share their own content is an excellent way of engaging with people and boosting your brand.
Social media is a great place to start with this. You can get people to write messages about your business accompanied with a brand related hashtag.
The excellent thing about user-generated content is that it is a form of social proof. People are more likely to take what other people have said about your business seriously, rather than just relying on a company’s marketing pitch.
Final words
So there you have it: everything you need to know about interactive marketing and how to implement this effectively.
There is no denying that businesses today face a tough challenge when it comes to standing out from the competition.
However, if you follow the tips mentioned above, you can be sure that your business will stand out from the crowd and engage with customers in an impactful manner.
