Deliveroo and WHSmith agree rapid delivery tie up

Deliveroo has announced a rapid delivery partnership with WHSmith, marking its first major push into the general merchandise space.

WHSmith is launching the service today in Reading, Berkshire, and will roll it out across nine more stores over the next week, covering Richmond, south-west London, Muswell Hill, north London, Chiswick, west London, Brighton, East Sussex, Cambridge, Oxford, Leeds, West Yorkshire, St Albans, Hertfordshire, and Guildford in Surrey.

The trial will offer about 600 products to customers, including stationery, home working equipment, and technology accessories.

Sean Toal, Managing Director at WHSmith High Street, says: “We’re always exploring new ways to delight our customers both in-store and online by providing them with an exceptional shopping experience.”

“We’re really excited to be partnering with Deliveroo for this trial which will complement our existing offer and enable our customers to receive the products that they want and need from us as fast as possible from their local store direct to their door; whether that’s a greetings card, working from home essentials, a last-minute gift or a newly released book.”

Carlo Mocci, Chief Business Officer for UK & Ireland at Deliveroo, comments: “WHSmith is the UK’s leading stationery retailer and the top consumer choice for high-quality and popular products for the whole family.”

“This partnership will further increase the choice and selection of on-demand convenience products for our consumers, delivered in as little as 20 minutes, and will create more work for riders across the UK.”