The most effective in-store promotion methods
Promoting products in-store is an essential tactic for bricks and mortar retail stores. It's vital to create in-store promotions to bring in more customers and drive more sales.
There are plenty of different ways to promote sales in-store, including both traditional methods that have worked for a long time and emerging, more modern methods making use of technology.
If you want to ensure that in-store promotions work as they should do, it's important to identify the most effective methods and use them in the right way.
Different stores may find that different methods produce varying results, so it's worth trying out multiple options.
In-store displays
In-store displays can take on many forms. They're designed to highlight certain products in various places around the store. One type of display that's used regularly is the end-cap, which is placed at the end of an aisle to catch the attention of a customer.
Many stores choose to create displays that put their products in context. Fashion brands use mannequins to display outfits while furniture stores might create room setups to show how their products can be used.
Trying out different types of displays, like light boxes and attractive signs, can help you to see which are the most effective and eye-catching.
Discounts, price cuts, and sales
Offering lower prices is a tried and tested way to promote products and sell more.
Whether you have a sales event across the store or simply have discounts and price cuts on a few products, it can tempt people to grab some savings while they can.
Printing banners and posters is a great way to promote an in-store sale.
Using a service like Big Art and Banners makes it cost-effective, and you can buy quality signs that are reusable. Consider what types of discounts and special offers get people through the door and what really motivates customers to buy more.
Connect to online promotions
Connecting your online marketing to your in-store marketing can help to enhance both.
First of all, it can be a good idea to offer free WiFi in your store if you want people to have access to your website or app.
You could offer discounts or other bonuses with a brand app that can be used in-store, perhaps to collect reward points or to claim money off purchases. Combining technology with more traditional promotional methods can be a great way to take advantage of both and get better results.
Sample products
Being able to sample products can encourage customers to buy certain products that you want to highlight.
This can work with products such as food and drink, beauty products, and anything else that would allow customers to try it personally before purchase.
Gadgets and technology can also be trialled before purchase, although in a slightly different way. Gadget displays will allow people to try out phones, tablets, computers, and more to understand how they operate and what they're like to use.
In-store promotions are excellent for highlighting certain products or for generating general sales. Trying out different options makes it easy to find the best methods.
