Nextech AR has inked a deal with Bothwell Cheese which uses its tech to place a QR code triggered and floor anchored hologram on the latter’s cheese labels.

The experience can be found on five Bothwell Cheese products distributed at retailers and independent stores across Canada such as Whole Foods Market, Save-On-Foods, Sobeys, Federated Co-op, Longos, and Loblaws.

Evan Gappelberg, CEO at Nextech AR, comments: “This is the first of many exciting augmented reality consumer packaged goods launches happening.”

“We are proud to partner with a great, innovative brand like Bothwell Cheese, who understands the value of these interactive AR experiences and the benefits it brings to both their brand and their consumers.”

“Bothwell Cheese is distributed in hundreds of stores across Canada, meaning our technology and the Bothwell Cheese chef (appearing as a human hologram) will be seen by thousands if not millions of consumers, demonstrating the power of using augmented reality in marketing.”

Milena Zekic, Marketing Manager at Bothwell Cheese, says: “We’re proud to be the pioneer in leveraging Nextech’s ARitize CPG experience on the new line of our lactose free cheeses.”

“By scanning the QR code on the packaging, consumers will be introduced to Bothwell’s own chef John via a floor anchored human hologram, who will walk them through our lactose-free cheese portfolio, and explain the key benefits of our new products.”

“Additionally, consumers will be prompted to download a $1 off digital coupon, that can be redeemed at any store in Canada where the product is listed, along with an option to review the recipes made with our lactose-free cheeses.”

“This unique marketing tool will bring consumers one step closer to our new product line, helping them get educated on our cheeses, while enjoying the premium taste and quality of our products.”

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