Eight digital signage retail benefits
Digital signs are becoming more and more popular, and this is because companies are finding new and innovative ways to use them.
The retail sector has been a long standing innovator in this area, which is probably why there are currently so many digital sign trends floating around retail businesses. Here are just eight digital signage retail benefits that were drawn directly from the blog.kitcast.tv.
1 - Draw people’s attention to your window
When people see something moving, they tend to look towards it.
The instinct to look at something moving is pretty baked in at this point. Unless people are used to the movement, then they will look when they see your digital sign. Getting people to look in your direction is a great way to ensnare them into making a purchase.
2 - Run your video adverts
Just like the video adverts you run online, you can run them on your digital signs.
The ones that work without sound are pretty effective, but if people can hear them, then you can run adverts similar to those found on a shopping channel if you wish.
3 - Show people what is in stock
The chip shortage that led to the Playstation 5 shortage is a good example of how effective stock checking can help a company.
Instead of having people walking into your store and asking if you have Playstation 5s (or whatever popular product is in demand), you can show your stock levels on your digital signs.
What's more, if you do have stock of an item, then you can get the word out pretty quickly with your digital signs.
4 - Demonstrate your brand principles
How you do this is up to you. For example, if your products are super safe, then show how safe they are with demonstrations. If you are targeting teens, then you can show how “random” you are with your branded messages.
5 - Encourage future sales
Behind your checkout, or perhaps for people leaving, you can encourage further sales.
You can tell people about future sales events, of you can tell people about add-ons and up-sells that may interest people. Tell people who are leaving and so on because they may delay sales if people see them when they enter.
6 - Entertain people
There is a fine line between annoying and entertaining people, especially in a retail setting.
Nevertheless, many companies find effective ways to entertain people with their digital signs. With proper planning and good content, you can entertain people with your digital signs.
7 - Show off your products from a different angle
A good example of this can be seen in restaurants. Rather than just seeing a menu of items, or even pictures of food items, people can see video examples of their food.
They can see how much is on the plate, how much sauce is provided, and they can figure out if the food looks delicious to them. It is especially good for people who have a hard time figuring out what they want from a restaurant.
8 - Demonstrate your products in-store
There are quite a few products that you cannot demonstrate physically in-store. In these cases, you can show people your products through video demonstrations on your digital signs.
What's more, you can put the digital signs need near the product. This means that if people are bowled over by the content on your signs, then they have the product right there in front of them. It allows the impulse to purchase become a reality.
If people decide to buy and then have to go searching through your store, they are more likely to talk themselves out of it.
However, if they are looking at demonstrations of your product through digital signs, and then have the product in front of them, they are more likely to buy.
