Simon Peck departs Currys for Sofology digital role

Simon Peck has taken on the newly created role at Sofology of Digital & Business Development Director.

He joins from Currys where he served as Head of Omnichannel Development.

Reporting to the COO, Peck was responsible for the development of the retailer’s omnichannel strategy, including business ownership of ShopLive, a 24/7 online assisted shopping service, and an order online, collect in-store fulfilment offer. 

In a LinkedIn post, he said: “Sofology is an amazing, customer obsessed business, with a culture that rings true on all the things that I think are important in driving business success.”

“It's easy to start a new role getting into the usual rhythms of retail and your own role, but my journey starts with truly getting to learn all aspects of the business and the customer...working in stores, out on the delivery vans, in the distribution centre, customer services and so much more, which I'm really looking forward to.” 

He concluded: “Whilst my journey at Currys has ended, I have loved working across multiple roles, with some amazing people, many of whom have played a big part in my development.”

“I have seen and been a part of a huge amount of change with the business and wish all of the team huge success in their transformation journey to helping everyone enjoy amazing technology.”

“As a shareholder I will continue to watch their progress with interest.”

AppointmentsStaff WriterSimon Peck, Sofology, Currys, Online retail, Omnichannel retail, AppointmentsComment