Sofology deploys Hullabalook Stickers online technology

Furniture retailer Sofology has gone live with Hullabalook’s Stickers technology.

The latter has also added the following new features: a flip functionality for better product positioning; users can choose floor (carpet/wood) and wall (plain/panelled) types.

There is also a new product search bar, and Hullabalook has included a secondary colour band for more specific colour searches.

UPDATE! Stickers is now live on @Sofology 🤩 with some cool improvements:
✅Floor type (carpet/wood) & wall type (plain/panelled)
✅Flip functionality for product positioning
✅Product search bar
✅Secondary colour band to explore full colour rangeshttps://t.co/5a90tAW1bH pic.twitter.com/hPx27HyHWx
— Hullabalook (@hullabalookers) July 29, 2021

fonQ

Hullabalook recently released data from its partnership with Dutch furniture retailer fonQ.

The Stickers technology converts retailers’ products into 2D ‘stickers’, which shoppers can select and move around a blank canvas.

Users can explore the full product catalogue, design their space and then checkout with all of their favourite products in one click.

For @fonq, our tech has driven:
👉44% increase in AOV
👉22% increase in CVR
👉76% uplift in RpU
👉86% more sessions

Data doesn't lie. Our technology makes a REAL impact.
Read the full case study: https://t.co/BMKF9W7TDz #retailtech #ecommerce #data #retail pic.twitter.com/MqlXVkka4t
— Hullabalook (@hullabalookers) July 28, 2021

In February 2021, fonQ started testing the technology and launched its Styling Tool. It has now announced a 76% increase in RpU and its plans to expand the solution further.

“The threshold for online furniture shopping has become lower because any consumer can use the Styling Tool,” says Jeroen van Leenen, CX Manager at fonQ.

Hullabalook says that users of its technology convert 22% better than non users, are on the website 97% longer and AOV is increased by 44%.

Hullabalook Founder Bryony comments: “It’s amazing to see our technology making such a positive impact for our clients. Our mission is to build game changing technology that every shopper can use and enjoy

“These financial results speak for themselves. We are seeing strong performance consistently across all geographies and product categories and look forward to rolling out this solution even more widely in the UK.”