Americanas deploys Soda tech across data pipelines

Soda has been chosen by Brazilian retailer, Americanas, to bring data observability and reliability across its operations.

The latter will be able to address various challenges with an integrated platform that supports the discovery, prioritisation, and resolution of data issues before they have an impact downstream.

“The modern retail environment has changed, and for organisations like Americanas to continue offering the best possible commerce experience, we are reliant on artificial intelligence and machine learning powered digital engines that sit behind our retail platform.” says Tiago Andrade, Head of Big Data & AI, Americanas.

“This platform is a dynamically changing entity which needs to be managed in real-time to ensure that we’re adapting to changing conditions and not suffering from errors which impact accuracy and degrade overall performance.”

“Soda gives us the end-to-end observability we need to be more confident about the data that is feeding our engines, meaning that instead of being reactive to issues, we can take a much more proactive approach based on an entirely accurate picture of the health of our data.” 

“To understand the changing needs of customers and embrace new opportunities, retailers need to rely on data strategies based on AI and ML technologies to differentiate their brands through improved personalisation, better customer experience, and optimised demand forecasting. Without access to good quality data, however, these strategies are being built on unreliable foundations,” says Maarten Maaschelein, CEO and Co-founder, Soda. 

“Americanas is a digital organisation that truly understands this opportunity, and for that reason, we’re proud that Soda has been chosen to provide a foundational component within its data architecture.”

“Soda has been built to meet the needs of digital organisations in data intensive environments such as retail, where trust in data is needed at both scale and speed to differentiate from the competition.” 

Over the next few months, Americanas will be rolling out Soda across every data pipeline.

DataStaff WriterAmericanas, Soda, Brazil, Data, Data issues, Artificial intelligence, Machine learning, Big DataComment