Iceland Swift convenience stores roll-out continues in London with Hounslow opening

Last month, we reported that Iceland was rolling out its Swift c-store format, and had decided upon London as the next location.

Launched as a single store pilot in Newcastle last year, Swift will extend to four more stores in London over the next few months, with the first one located in Wembley and a second one, in Hounslow, opening its doors this week.

Its range covers “the full spectrum of grocery” from frozen and fresh to food-to-go, alcohol and tobacco, a spokeswoman said.

The aim is to “provide a simple, easy to shop food store with the watchwords: fresh, fast, local”, they added.

Cost of living crisis

Iceland is opening thousands of free food delivery slots for families on tight budgets, and cutting the thresholds of its free delivery service from £40 to £35 for online and from £25 to £20 for in-store.

The move comes as many Brits face a cost of living crisis, with the likes of energy, broadband, mobile and water bills all rising significantly, alongs with council tax and national insurance contributions.

Further details here.

Convenience storesStaff WriterIceland, Iceland Swift, Convenience stores, Stores, Online delivery, Food delivery, Supermarkets, Omnichannel retail, C-storesComment