Shein and Klarna announce London pop-up partnership
Fast fashion giant Shein will tomorrow open the doors to a London pop-up in partnership with buy now, pay later big hitter Klarna.
The #SHEINxKlarna experience, hosted in Covent Garden, will give shoppers the chance to browse the Chinese retailer’s upcoming spring collection.
Open until 10th Apri, visitors will learn how to do the perfect updo, take part in an MUA masterclass with SheGlam, relax with a free on-site massage, take part in a Slow Down Sunday yoga session, or explore their artistic side with a calligraphy class.
HELLO Fashion will also host talks with Deputy Beauty Editor, Elle Sixsmith, talking all things trend forecasting and Editor, Jill Wanless hosting a SHEIN Style Talk session on Saturday.
There will also be a complimentary manicure station, FORI flower stall, Peggy Porschen cupcake cart and freshly brewed barista coffee.
AJ Coyne, Head of Global Brand & Creative at Klarna, says: “We are so excited for the #SHEINxKlarna pop-up as we step into spring.”
“Online retail has soared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our spring wardrobe and a packed weekend full of events.”
Popup location as follows: Unit X, The Stables, Covent Garden, 40 Earlham St, West End, London, WC2H 9LH.
$100 billion valuation
Shein hit a $100 billion valuation this week, making it the third most valuable startup in the world after Elon Musk’s SpaceX and ByteDance.
The firm has secured between $1 billion and $2 billion from investors including General Atlantic, Tiger Global and Sequoia Capital China.
Its valuation now tops the combined value of Zara owner Inditex and H&M, the two biggest clothing companies in the world.
So, yeah, that should give you something to think about over your Corn Flakes this morning.
